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adidas
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For their latest range of athletics and training collections, adidas wanted to tell people to switch up their old style with a fresh approach.

 

With a few snappy headlines and oversight on art direction, the German sports giant's EU website was re-invented with a new look and tone of voice that targeted gym freaks, adrenaline junkies and adi-loving fashionistas.  

Hit new hi.avif
d0694a_a244834e59874fe199def6621ebf098c~mv2.avif
move with new combos.avif
Out with.avif
Eye on.avif
Up your training game.avif
Kick back.avif
Never stop.avif
mix up how.avif

adidas wanted parents to see their new kids' range as this summer's must-haves. So, to get these pint-sized prima donnas dripped out in the latest fashion wear from adidas, a series of short and cheeky headlines were made to show them that adi has the goods to make them stand out.

IN WITH NEW.avif
THE NEW SCH.avif
KNOW BEST.avif
THE FUTURE STARTS.avif
THE ONLY WAY IS .avif
HELP THEM GROW .avif
GIVE THEM A HEAD.avif
KEEP UP.avif
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