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BRITA

Just Tap It

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Water isn’t the most exciting thing to sell. However, getting a British icon involved could make things a lot more interesting.

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To encourage the UK to ditch plastic water bottles and instead use a BRITA filter, I came up with the idea to get the beloved comedian and brand ambassador, Joanna Lumley, to tell the UK what she really thinks about single-use plastic.

 

Channelling Lumley's 'Absolutely Fabulous' alter ego, Patsy Stone, a short social rant was made that brought the infamous character back to life to deliver a 'clear' and 'unfiltered' message that broke the internet.

The work was picked up by the BBC and Sky News and was BRITA’s best-performing social content to date by 10x.

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With a host of stars organically sharing the content, it became a huge talking point online with 2.2 million views and a reach of over 9 million. 

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