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KFC

Give The Gift O' Gravy

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Turkey gets all the plaudits at the Christmas table, leaving chicken in the dust. So, to get people talking about KFC this Christmas, chicken lovers were offered the chance to enter a competition in order to win their very own limited-edition gravy boat with a side of delicious KFC chicken gravy. 

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With help from renowned artist, McBess, this fine china gravy boat was illustrated, depicting a chicken riding a wave of gravy. 

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The competition got over 34k entries with some 'lucky cluckers' winning one of sixty gravy boats. At the same time, we switched the conversation from dry turkey at Christmas to delicious KFC chicken gravy.

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Existing KFC app users could tap to unwrap social posts for the chance to win the gravy boat, while new users would be prompted to download the app to enter the draw.

The competition got over 70k entries with people desperate to get their hands on one.

KFC app.avif


The sixty winners got their boat signed, sealed and delivered by the colonel.

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