KFC

Saucemania 

With the third launch of their sauciest burger - The Dirty Louisiana, KFC wanted to get a younger audience excited for this filthy feast.
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Knowing that the target audience eats up online gaming, the idea was Saucemania - KFC's first-ever Facebook game, that was so finger clickin' good, fans couldn't put it down. The aim of the game was for players to jump over rooftops and get as messy as possible by collecting saucy Dirty Louisiana Burgers.

The game gave players the chance to invite their pals to join in on the sauce-fest, and whether you survived or died, every player grabbed a redeemable voucher for The Dirty Louisiana burger.