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NHS - Smoke Free

Smoking and inhaling just 1-4 cigarettes a day still counts as ‘social smoking’ and triples your risk of heart disease and lung cancer.  I wanted to show how, by keeping up this ‘social habit’, you are going to acquire a few unwanted friends along the way.

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On National No Smoking Day NHS Smokefree targets Facebook.

Using Facebook's Deepmask and Sharpmask image content mapping, It can detect smoking in photos.

Smokers are sent friend requests by bot accounts associated with professions that relate to smoking.

Personalised messages are sent to the individuals warning them about the harmful affects of social smoking.

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