top of page

Starbucks
The Drop

 

Leading up to April, the conversation around caffeine hits an all-time high with uni students staying up late to study and work on their dissertations.

​

​So we had a thought, or a prank, more precisely, for April Fools: To fake the world's strongest coffee bean that combined two of Starbucks' punchiest coffee beans for the ultimate caffeine hit. 

 

Not only did it prove to cause a stir online, but it also gave Starbucks some free market research on what their customers were after during the busy study period.
​

We dropped the video across our social channels, which got caffeine-lovers excited.

The drop.jpeg
Starbucks the drop comments.jpeg
Starbucks the drop 3.jpeg
bottom of page